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CNNMoney.com has the 101 Dumbest Moments in Business, which includes Sony’s PSP advertisement campaign.

Sony runs a billboard campaign in the Netherlands depicting a Caucasian model rudely gripping the jaw of a woman of African descent to promote its PlayStation Portable in “ceramic white.”

Sony initially defends the campaign, saying it was meant to “highlight the whiteness of the new model,” but later apologizes.

This campaign along with Sony’s flog last year, only shows some of the bad missteps they have taken over the last few years. However, many still feel they’ll win out in market share for their new console in a few years. NexGenWars.com might disagree with that.