BandwidthCamp: semi-daily ramblings on marketing, strategy, culture and research from a self-confessed geek

Sony Plays Hardball with Kotaku

Today Kotaku reported on a rumor that Sony might be announcing achievements and Mii like features next week at GDC. Sony wasn’t happy about Kotaku posting this as a rumor and attempted to blacklist them. The two sides have resolved the issues and should be on good terms now. However, with all the mistakes that Sony has been making over the last year couple years, I hope they learn and know they have a lot of ground to make up for. The Internet has changed the playing field and you’ve to treat everyone as equals, regardless of the size of the media site.

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[...] Gamasutra has a great feature on the link between PR, press and publisher. They even mention when Kotaku and Sony mix it up. “Its a business,” says Tricia Gray, Marketing and Communications Director for developer Flagship Studios. “The good of my product comes before all other considerations. And if I deem Magazine X is the best option with the most numbers, I go with it. There’s no sinister plot, no conspiratorial agency, no bribes, buyouts, threats, or clandestine operations.” [...]

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