BandwidthCamp

I’m happy to announce that my first in a three part column was published on Gamasutra today; The Art and Science of Public Relations. Here is a few paragraphs from the article:

“Online public relations is providing greater tools and opportunities that are equal to, or even eclipse, what is currently available today. You can now reach anyone in the world with an Internet connection in an instance. You can build communities around your product and increase your goodwill.

However, the public now has the same power if they feel you are not telling the truth. A message, good or bad, spreads fast on the Internet, and you don’t have the luxury to ignore or pretend it doesn’t exist anymore. For example, Sony’s fake PSP blog from late last year, which we will get into in our next column.

In this column, we are going into the different areas that online public relations cover. In future columns we’ll cover how to use these different areas, how to do it safely, bridging the gap between online and offline PR and lastly, what tools to use to track your messages once it’s out there.”

Enjoy the article as well as the new piece.