BandwidthCamp: semi-daily ramblings on marketing, strategy, culture and research from a self-confessed geek

Games Radar Feature: The Top 7 PR disasters

Games Radar LogoGamesRadar has posted a feature on what could be describe as one of the best lists featuring the worst PR disasters of the last few years. I found the list funny as it was a good ride down memory lane. Some tasty quotes from the article:

It’s one thing for a PR disaster to drag down a company. It’s quite another for one to start a serious movement for censorship of videogames at the highest levels of American government, and the infamous Hot Coffee mod did both.

AND

Whatever the case, BMX XXX wasn’t enough to save Acclaim. But the company wasn’t quite ready to give up on shock, either, and Acclaim is still infamous today for its tasteless UK publicity stunts. First, it offered a cash prize to anyone who would agree to have an ad for Shadow Man: 2econd Coming engraved onto their relatives’ tombstones. Then, the company offered prizes to any five people willing to change their names to “Turok” for a year. Finally, another prize was offered, this time to anyone who’d have a baby on Sept. 1, 2002, and name it “Turok.” And then there’s the guy in the photo above, an Acclaim shill who tried to generate interest in Turok: Evolution by pretending to line up in front of a store for it prior to its release - something no unpaid person would ever do.

On what other list would you find Sony PlayStation not once but twice. Sony, school is in session and I hope you are taking notes.

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