No Publicity is Bad Publicity
No publicity is bad publicity; but some publicity is bad business. Rockstar understood the first part of that axim as well as anyone; the trick for the company’s new bosses will be to strike the fine balance required by the second.
That’s a line from a feature column over at GamesIndustry.biz called Second Take. Britney Spears, Emimem and K-Fed have all used publicity, good and bad, to raise their profile and take themselves to the next level. I’ve often joked with friends that there is no such things as bad publicity.
I think the article hits on some interest points, especial on how it can be bad for business. I think the level of stardom that Rockstar has received over the years can’t be duplicated by any standard. They truly are in a league of their own when it comes to be the bad boys of gaming. When it comes to any company or brand, you need to walk that fine line between outrageous and normal…otherwise your business could be hurt.
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