How To Do Community Relations Right
The Behemoth is a cool little independent shop within the video game industry. Recently they started handing out trophies for their cult classic game Alien Hominid. John Baez says:
If you’re not certain how to enter our competition, it’s simple! First make sure you have a Xbox 360, then you need to log-on to the Xbox Live Arcade service and download Alien Hominid HD (only 800 Microsoft Points!) Finally, you need to be the top scorer in any of theese three categories:
Alien Hominid HD (Main Game - Hard Difficulty)
All You Can Eat (Weekly Ranked Match)
PDA Games (Monthly Ranked Match)
The PR for simple rewarding the community that this is generating for them is priceless. Everyone, more or less, is talking about the trophies as it’s a first within the industry since maybe the 80s. I’m sure the winners will blog and brag to their friends how they won, which is going to further prolong their effort. I wonder how this initiative is going to help/increase sales for Alien Hominid.
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