Gamasutra Feature: Online Public Relations: The Good, The Bad and The Ugly
My second in a three part column was published on Gamasutra today; Online Public Relations: The Good, The Bad and The Ugly. Here is a few paragraphs from the article:
“Explore untraditional places to post your content. You can always post to your own website, YouTube, MySpace, iTunes and other mainstream places, however, you can also explore untraditional places for your content. What if your video was placed at the museum’s website in your home town? There are tons of unexplored places online where you could place your content. You just need to be creative about where your content goes.
Tell the world. No one is going to know about your great content if you don’t tell anyone. Tell your mom, employees, and best friend. Just tell everyone until even your arch nemesis knows about it. The world is always on the lookout for great content, they just need to be told it exists.”
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[...] My final piece in a three part (one and two) column at Gamasutra is live. We are all consumers at some point, and if you remember why and how your favorite brand used online public relations in some funky way to leave a lasting impression on you then you’ll remember why you should make a lasting impression on your community. [...]
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