The New Rules Of Marketing & PR

David Meerman Scott from Web Ink Now is getting ready to publish his latest book; The New Rules Of Marketing & PR. I was lucky enough to get an advance copy of the book and just finished reading it this weekend. Fundamentally the book is about communication and opening the channels between you and your different audiences and knowing what those different audiences are. Then using that knowledge to communicate through blogs, wikis, podcasts or whatever means works for you to get your ideas across. It’s also about being honest, open and not hawking your product/service, but providing useful information to the masses.

In the blog world, when someone writes a great post, you link to it. It’s a virtual pat on the back and acknowledgment that the effort was worthwhile. And it recognizes the original idea.

The rules of the game are changing and this is one book that gets it. We are now, more then ever, in a global economy and you are not just competing with the guy down the hall, but with people spread out across the globe. Use the new rules for now because it’s all we’ve to play by.

Disclaimer: David has added me to the acknowledgments section of the book. Thanks David. Now I just need to write my own book.