Comments on: The Wii is Changing The Marketing Game http://www.bandwidthcamp.com/2007/05/20/the-wii-is-changing-the-marketing-game/ semi-daily ramblings on marketing, strategy, culture and research from a self-confessed geek Thu, 04 Dec 2008 02:07:16 +0000 http://wordpress.org/?v=2.6 By: Duane Brown http://www.bandwidthcamp.com/2007/05/20/the-wii-is-changing-the-marketing-game/#comment-35 Duane Brown Mon, 21 May 2007 23:48:47 +0000 http://www.bandwidthcamp.com/?p=117#comment-35 Hey Chris I agree about the community aspect. If you look at any successful online destination, the community is a big part of it. A company like Threadless wouldn't be where it is today, if it weren't for the community. Plus a community tends to be a bit more trusting of its leader as well, which makes it easier for marketing within the group. Hey Chris

I agree about the community aspect. If you look at any successful online destination, the community is a big part of it. A company like Threadless wouldn’t be where it is today, if it weren’t for the community. Plus a community tends to be a bit more trusting of its leader as well, which makes it easier for marketing within the group.

]]> By: Chris Webb http://www.bandwidthcamp.com/2007/05/20/the-wii-is-changing-the-marketing-game/#comment-34 Chris Webb Mon, 21 May 2007 19:28:08 +0000 http://www.bandwidthcamp.com/?p=117#comment-34 Exactly Duane. It's also important to consider the community aspect of these systems. Most of my experience here is with the Xbox360, but I think you will agree that there is a very passionate and engaged community on Xbox Live, Marketplace etc. Engaging this community to spread your message is something every marketer should be thinking about today. Exactly Duane.

It’s also important to consider the community aspect of these systems. Most of my experience here is with the Xbox360, but I think you will agree that there is a very passionate and engaged community on Xbox Live, Marketplace etc.

Engaging this community to spread your message is something every marketer should be thinking about today.

]]> By: Duane Brown http://www.bandwidthcamp.com/2007/05/20/the-wii-is-changing-the-marketing-game/#comment-33 Duane Brown Sun, 20 May 2007 21:41:50 +0000 http://www.bandwidthcamp.com/?p=117#comment-33 Hey Mitch I think Microsoft and Nintendo get that better then Sony to some degree. What you can do on your Xbox360 and Wii is more then just gaming but more entertainment based, where as the PS3 feels more gaming based. The fact I can download TVs, movies and go on MSN over my 360 is really starting to show off the future of these systems. It should be interesting to see what marketer try to do in the future. Hey Mitch

I think Microsoft and Nintendo get that better then Sony to some degree. What you can do on your Xbox360 and Wii is more then just gaming but more entertainment based, where as the PS3 feels more gaming based. The fact I can download TVs, movies and go on MSN over my 360 is really starting to show off the future of these systems. It should be interesting to see what marketer try to do in the future.

]]> By: Mitch Joel http://www.bandwidthcamp.com/2007/05/20/the-wii-is-changing-the-marketing-game/#comment-32 Mitch Joel Sun, 20 May 2007 19:58:01 +0000 http://www.bandwidthcamp.com/?p=117#comment-32 I think there are a lot of key learnings that will come from these gaming systems. I hope Marketers don't simply look at this as a "gaming system" because, as far as I could tell, after messing around with the Wii, it is very much an entertainment and information system. I think there are a lot of key learnings that will come from these gaming systems. I hope Marketers don’t simply look at this as a “gaming system” because, as far as I could tell, after messing around with the Wii, it is very much an entertainment and information system.

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