The Wii is Changing The Marketing Game
Mitch Joel over at Twist Image and the Six Pixels of Separation podcast brings up the Nintendo Wii. He admits to not being a gamer, but seeing the power of what the consoles can be in the future as a media hub. He found the Wii a powerful and changing experience as he turned it on and had it find his WiFi connection. Then to have the Wii grab images and let him browse the web, use Google reader and do things beyond gaming. This showed him how video game consoles are going to be a game changer. He feels marketers need to know about the different consoles and learn how people are using them beyond in-game advertising. If you don’t want to listen to his whole podcast, then listen at the 29 minute mark as that’s when he brings up the Nintendo Wii.
4 Comments
I think there are a lot of key learnings that will come from these gaming systems. I hope Marketers don’t simply look at this as a “gaming system” because, as far as I could tell, after messing around with the Wii, it is very much an entertainment and information system.
Hey Mitch
I think Microsoft and Nintendo get that better then Sony to some degree. What you can do on your Xbox360 and Wii is more then just gaming but more entertainment based, where as the PS3 feels more gaming based. The fact I can download TVs, movies and go on MSN over my 360 is really starting to show off the future of these systems. It should be interesting to see what marketer try to do in the future.
Exactly Duane.
It’s also important to consider the community aspect of these systems. Most of my experience here is with the Xbox360, but I think you will agree that there is a very passionate and engaged community on Xbox Live, Marketplace etc.
Engaging this community to spread your message is something every marketer should be thinking about today.
Hey Chris
I agree about the community aspect. If you look at any successful online destination, the community is a big part of it. A company like Threadless wouldn’t be where it is today, if it weren’t for the community. Plus a community tends to be a bit more trusting of its leader as well, which makes it easier for marketing within the group.
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