Twitter: Marketing to the Masses
Twitter has been on my mind a lot lately. At first I didn’t get Twitter or Jaiku, but once I signed up and started using the service things changed. Even thought the usually answered question is “What are you doing?”, I found I needed to look beyond that to see past the forest. I now view Twitter as a communication & notification tool more then anything.
Brand Autopsy has a quick piece on Twittering Daily Specials, which shows a funky way a New York restaurant is using Twitter and at the same time building a local community. I think the key to using Twitter from a marketing/advertising perspective is to think about it as a community tool. The question could be “What would my community want to know”, which could be the following:
- When the newest shipments of Nintendo Wii’s arrive
- When your latest podcast or video goes live
- Notification tool as part of an ARG
- Use it to receive questions for a podcast or live Q&A
- Notification tool for schedule changes at an event
How you can use Twitter or Jaiku to communicate and build a community around your product/brand is limitless, as long as you forget “What are you doing?”.
3 Comments
I think you are right, Duane. In the end, Twitter is a distribution channel for content. The content might just be short bursts of “what you are doing,” or as I pondered on my blog recently, much more.
I do like your idea about using Twitter as part of an ARG and am hoping the folks at Bungie do something creative for Halo 3.
Hey Chris
Thanks for the comment. I sent you an e-mail, look forward to hearing back from you.
[...] This Thursday’s column is going to look at an old favorite; Twitter. I wrote a great post about Twitter last year which really was my eureka moment for this [...]
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