India Is Using Mobile Gaming and Advertgaming for Bollywood
Kotaku is reporting that India is getting into the mobile gaming business for Bollywood, which is their version of Hollywood. Joystiq is also reporting that a new company in India is being setup to promote films through gaming.
The first Bollywood3D game will come out in December. It is tied to a futuristic crime film intermingled with a love story. Deals have already been struck with various studios. Meanwhile, Bollywood3D is opening Silicon Valley offices so it can work closely with chip companies like Nvidia. Pradhan and Daniel have worked both in the United States and India.
I’m glad to see India getting into the gaming business. Bollywood is larger then Hollywood and it was only a matter of time I think. Should be interesting once a few competition enter the field at the same time.
Leave a Reply