BandwidthCamp

Coke has decided to team up with the GGL in China and launch online and offline gaming tournaments. The tournaments are just happening in China right now but there are pans to roll it out to the rest of the global gaming community. Coke is a global brand, so long term plan of going global makes sense.

Coca-Cola’s branded online operation in China, known as iCoke, has signed an agreement with global gaming community GGL to host tournaments in cybercafes across that nation and on the soft drink marketer’s Web site.

“Gaming is a culture now. It’s the MTV of the new generation,” said Ted Owen, chairman and co-founder of GGL...”

I would agree that gaming is this generations MTV of choice. You even have Microsoft using gaming to demonstrate Live Search by releasing a Pac-Man-like casual game.

Microsoft and Electronic Arts announced a deal today that will see Microsoft provide in-game advertisements for EA’s suite of sports games, including “NASCAR,” “Tiger Woods” golf, “NHL” hockey and upcoming “Skate”.

Shelby Cox, Electronic Arts’ senior director of in-game advertising, said, “EA is committed to providing both great entertainment experiences for gamers and effective advertising solutions for brands and marketers. Massive has proven its ability to deliver relevant ads in a seamless, nondisruptive way that enhances the realism of the game environment. We look forward to building on the strong progress we’ve made to date.”

Microsoft made some new friends last year when it acquired in-game ad company Massive for $200 million. This set the stage for Google to buy AdScape. The New York Times has a quick run down of the deal as does an official press release from Reuters.

Microsoft and Electronic Arts announced a deal today that will see Microsoft provide in-game advertisements for EA’s suite of sports games, including “NASCAR,” “Tiger Woods” golf, “NHL” hockey and upcoming “Skate”.

Shelby Cox, Electronic Arts’ senior director of in-game advertising, said, “EA is committed to providing both great entertainment experiences for gamers and effective advertising solutions for brands and marketers. Massive has proven its ability to deliver relevant ads in a seamless, nondisruptive way that enhances the realism of the game environment. We look forward to building on the strong progress we’ve made to date.”

Microsoft made some new friends last year when it acquired in-game ad company Massive for $200 million. This set the stage for Google to buy AdScape. The New York Times has a quick run down of the deal as does an official press release from Reuters.

Adrants is reporting that H&M has released the trailer for their product placement in the up coming Sims 2. Nothing like some good old corporate whoreiism to get the day started.

Yesterday, Double Fusion seemed to be the top topic of the day. They not only released a new study in conjunction with market research firm Interpret. They also signed a three-year deal with Eidos Interactive.

“..gamers not only notice ads in games but are impacted by them positively, increasing their intent to buy.”

The study was pretty interesting, but lets be honest. You can get a study to say pretty much anything you want. It’ll be interesting to see how things play out in the long run.

[tags]DoubleFusion, In-GameAds[/tags]