GameDaily is reporting that IGA has signed an in-game ad deal with Codemasters.
Also, IGA’s VP of publisher relations; Ed Bartlett has an article over at iMediaConnection talking about the current and future of in-game ads. It’s a very fascinating read about where in-game ads could head.
Clickable Culture has a rundown of Coke’s Virtual Thirst contest, which I originally mentioned here.
Brian Ronbins over at Fuel Industries has a great piece about the different between in-game ads and advergames. If you think they are one and the same, then you should be reading the post.
[Via Fuel Industries]
Sorry this is a little later then I thought it would be. As I wrap up this feature series and look back on what I’ve learned, conceived and come to the conclusion on,.. it’s pretty interesting. It’s also helped me take more initiative at my day job where I work with such a forward thinking group of people at an ad agency.
Everything I said over the last few weeks holds more true today then it did back then. Also there is more opportunity then I had originally thought there was. Especially after reading Facebook debunked by guest columnist Kevin Barenblat over at VentureBeat. Plus some of the stats from Facebook, from a Canadian perspective, are really encouraging:
If you are going to make a game for Facebook then do keep in mind it has to be as social and interactive as possible. If you use Kongregate or not is up to you, and only you’ll know if that is something you’ll want to do. As I said, Facebook has all the piece; community, money and infrastructure, to become the next social gaming platform with a global users base. The only thing missing now is the game with community approach and enough variety to keep people coming back. The games on Facebook are very basic right now and there is room for someone to raise the bar about what is possible. Who knows maybe you could become the Google of social gaming on Facebook.
Check out the other posts in this series
Facebook: The Next Social Gaming Platform Part 1
Facebook: The Next Social Gaming Platform Part 2
Facebook: The Next Social Gaming Platform Part 3
Facebook: The Next Social Gaming Platform Part 4
Facebook: The Next Social Gaming Platform Part 5
VentureBeat just revealed that Yahoo is just bought mobile game ad company Actionality.
Yahoo’s expanding line of mobile services already includes games, and this purchase gives Yahoo another place to sell ads. Actionality sticks ads into mobile games and other applications as they’re being downloaded from a mobile web browser to a phone; competitors include Greystripe.
I’ve been following Greystripe since their launch a few years back and love the idea of the company. Their mobile game portal GameJump is a little dark for my taste but cool none the less. I don’t know all the players in the mobile game ad business, but I know Greystripe is right up there with the best of them. It’ll be fun to watch how Greystripe does and how Yahoo is going to bring Actionality into the fold. I hope they do more of a Upcoming and Flickr style corporate take over and leave the company more or less alone.
[Update] TechCrunch has a great run down on the financial numbers behind Greystripe.
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