Akamai: Connecting In-Game Ads and Gamers
GameDaily has a report on Akamai who happen to delivery contact online, whether that is rich media, software or applications. Think of them as the behind scenes people who you usually never hear of. The article is a little light on the details, but having working with EA, GameSpot, IGN and some of th top company’s in this industry. I think we’ll be hearing more from them down the road as in-game ads evolve as as advertising tactic.
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