Facebook: The Next Social Gaming Platform Part 4

Money makes the world go round or so the saying goes. The only thing that can have as much value as money is information and Facebook has that. So now it’s starting to go after the money. Facebook has had advertisings on the site in the past as a way to break even and make money. They also struck a deal with Microsoft last summer for advertising.

Facebook and Microsoft Corp. today announced a strategic alliance in which the two companies will collaborate to bring relevant advertising to the more than 9 million registered users of Facebook, the Internet’s leading social directory. Microsoft’s advanced advertising technology and Facebook’s unique social network make possible the multiyear collaboration grounded in the two companies’ commitment to technological innovation.

However it wasn’t until last week when they announced their rate card, that making money off Facebook has become a focal point. Facebook is now only being to realize it’s full potential for advertising. Now with more then 33 million plus users and a large portion of that being Canadian, which is the largest country using Facebook (I believe). They are starting to see what they can do. Facebook is only limited by its imagination and that has never been a problem for the company. Some advertisers may be leaving Facebook and maybe rightfully so, but I think Facebook will fix those advertisers concerns because at the end of the day it’s a cash cow for them. Facebook is building it’s own war chest much like Google and Microsoft. The only question is,… what does it plan to do with all that money?

As we enter the last post in this series before our conclusion, I want to look at Kongregate as well as what the next killer gaming application might look like. Then I’ll take my thoughts and put it into one final post ending what has been a fun series around Facebook and gaming. When I look at Facebook, I don’t just see a social networking site, I see a operating system built around people. Hence this series of posts about it being the next social gaming platform.

Check out the other posts in this series
Facebook: The Next Social Gaming Platform Part 1
Facebook: The Next Social Gaming Platform Part 2
Facebook: The Next Social Gaming Platform Part 3
Facebook: The Next Social Gaming Platform Part 5
Facebook: The Next Social Gaming Platform Part 6