The Power of Community at GameFest

When I work with any client, regardless of the sector of entertainment they play in. I try and bring the discussing of community to the front. I’ve a very strong believe in the power of a community and how it can enhance and promote your brand. Last night Gamasutra post an article from GameFest about this very subject.

As the panel discussion drew to a close, Hryb asked the panelists to come up with the nugget of wisdom they wanted the attendees to leave with. According to Pobst, “Community can make your game better,” but that “It can be a trap… you have to trust your instincts… having that relationship and understanding what to do with those inputs.” If you don’t have a community presence, Bowling insists that it’s crucial now. “Convince your company to get someone who’s involved.” Make sure they always respond to the fans.

The panel consisted of David Weller, XNA Community Manager; Elizabeth Loverso, Director of Product Development, Red Storm Entertainment; Robert Bowling, Community Manager at Infinity Ward; and Jeff Pobst, Founder and Chief Executive Officer Hidden Path Entertainment. I look forward to more article from GameFest as the week moves along.