BandwidthCamp: semi-daily ramblings on marketing, strategy, culture and research from a self-confessed geek

Facebook: The Next Social Gaming Platform Part 5

Kongregate may have what it takes to becoming the social gaming platform of choice on Facebook. I started playing around with the Kongregate and love the variety of games that they have featured. Check out this cool video of the founders of Kongregate. To have a killer gaming app, regardless of platform, you need to have two key traits inbeded with your game:

Community - users of your game need to be able to connect with one another and share their passion for you game. This will help build your brand as they hype your game with the outside world.

Variety - Not everyone plays the same game, just like not everyone wears the same show. The more variety you can offer your community, the longer you’ll be around for as your games get mass market appeal.

Kongregate logo

Lucky, Kongregate has both of these. They have roughly 1000 games on their website and are giving incentives for their community members to keep coming back for more and more. If your game can fill those two areas and execute flawlessly, then I see no reason for your game to not be a killer gaming app. You could be in the wrong place at the wrong time, but you are not going to know that until you launch.

I started play Desktop Tower Defence and I’m really loving the game. It’s simple to play and hard to master. This one will keep me entertained for hours.

Check out the other posts in this series
Facebook: The Next Social Gaming Platform Part 1
Facebook: The Next Social Gaming Platform Part 2
Facebook: The Next Social Gaming Platform Part 3
Facebook: The Next Social Gaming Platform Part 4
Facebook: The Next Social Gaming Platform Part 6

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