BandwidthCamp: semi-daily ramblings on marketing, strategy, culture and research from a self-confessed geek

Why Can’t Coke Get Enought of Second Life?

The guys over at Threeminds are pointing to a new video done Wieden + Kennedy, which is a follow-up to its Cannes Silver Lion-winning and Emmy-nominated commercial “Happiness Factory“, a six-minute sequel entitled “Happiness Factory- The Movie”.

Marketing Coke Through Video Games

Coca-Cola Goes Virtual

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