BandwidthCamp: semi-daily ramblings on marketing, strategy, culture and research from a self-confessed geek

IGA is Rocking In-Game Ads

GameDaily is reporting that IGA has signed an in-game ad deal with Codemasters.

Also, IGA’s VP of publisher relations; Ed Bartlett has an article over at iMediaConnection talking about the current and future of in-game ads. It’s a very fascinating read about where in-game ads could head.

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