AdAge had a post last week about video and what people hate about online video.
Key Findings
Buffering
Video that takes too long to load
Poor picture quality
The need to register for some sites
Even though the findings were for online video, I feel they can be applied for video ads. As in-game ads become more relevant and a standard [...]
AdAge had a post last week about video and what people hate about online video.
Key Findings
Buffering
Video that takes too long to load
Poor picture quality
The need to register for some sites
Even though the findings were for online video, I feel they can be applied for video ads. As in-game ads become more relevant and a standard [...]
Saab is using an advertgame to promote their 9-3 SportCombi, the world’s first BioPower car.
If the big news of Halo 3 pre-orders from GameDaily and Next-Gen isn’t enough for yo, then this new bit might be. You can now download a new Halo themed RSS Feed to your desktop and catchup on all your news, plus it’ll download the latest Halo 3 news for you. What will they think [...]
Gamasutra has a great feature on the link between PR, press and publisher. They even mention when Kotaku and Sony mix it up.
“It’s a business,” says Tricia Gray, Marketing and Communications Director for developer Flagship Studios. “…The good of my product comes before all other considerations. And if I deem Magazine X is the best [...]