Double Fusion Announces Fusion.runtime Ad Solution
Double Fusion announces Fusion.runtime Ad Solution for in-game ads.
The Fusion.runtime solution joins Double Fusion’s existing fusion.sdk code-based technology suite, back-end systems and sales force as the fusion.sdk solution. Publishers deploy the fusion.runtime engine into games through a simple patch of the game executable. Ad placements are then determined at the publisher’s leisure, using a set of creative tools built by Double Fusion, and ad definitions and related ad policies are served into the game at the time the title is run.
Fusion.runtime works with Double Fusion’s existing ad server platform, and supports the same measurement standards for impressions that are used within the game advertising market today, whether the ads are in-game billboards, ads placed in the game interface, 3D product placements or video interstitials.
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