BandwidthCamp

Those who know me, know that besides working an ad agency and freelancing on the side. I’m also a big nerd when it comes to school. I decided last year that I wanted back into the life of school and the many exciting opportunities it brings with it. Now stay with me as I show you how this segways into knowing your audience. I decide on taking a major but never knew what I wanted as a minor because of all the options and cool things I could learn. When it was all said and done I picked psychology.

I picked it because knowing who you are targeting and how to get into the head of the consumer through analyzing data and reading people is important in this business. I also picked it because I wanted to be a therapist as a child and this plays on that interest indirectly. I’ve been thinking about this and how much a smart choice this was for me, especially after reading and article on iMediaConnection over the weekend; Marketers vs. gamers: the real score revealed (click here to check it out). The article talked about trying to profile gamers and how we’ve never really done that as an industry. We’ve always just gone after the “hardcore” audience and never really looked at the other types of gamers out there at times.

“One of the challenges we have is that we can’t create a profile of a gamer,” says Johnson, a self-described member of the gaming community. “It’s a widely variant [group].”

Being a gamer, I think I’ve a very good handle on profiling a segment of the gaming population. However, we’ll need to keep better track of future trends outside of what the ESA does. In the end, knowing your audience helps but you’ll need to dig deeper and go further to reach more people. I think my minor in psychology will do just that.

Aeropause has a quick rundown of a SMS contest that Nintendo is running for Zelda. I can’t think of to many mobile or SMS campaign for video games running lately. I think as we get closer to higher rez mobile devices, we’ll see more and more mobile contests. I know mobile social networks is a hot topic in Silicon Valley right now.

Double Fusion announces Fusion.runtime Ad Solution for in-game ads.

The Fusion.runtime solution joins Double Fusion’s existing fusion.sdk code-based technology suite, back-end systems and sales force as the fusion.sdk solution. Publishers deploy the fusion.runtime engine into games through a simple patch of the game executable. Ad placements are then determined at the publisher’s leisure, using a set of creative tools built by Double Fusion, and ad definitions and related ad policies are served into the game at the time the title is run.

Fusion.runtime works with Double Fusion’s existing ad server platform, and supports the same measurement standards for impressions that are used within the game advertising market today, whether the ads are in-game billboards, ads placed in the game interface, 3D product placements or video interstitials.

Far Cry, Rayman’s Raving Rabbids or Prince of Persia: The Sands of Time and are going to FilePlanet for free moving forward. Kotaku pointed to the story this past weekend. This makes sense; they aren’t capturing much value from these games anymore. Who knows, they might even get some new customers this way.

Far Cry, Rayman’s Raving Rabbids or Prince of Persia: The Sands of Time and are  going to FilePlanet for free moving forward. Kotaku pointed to the story this past weekend. This makes sense; they aren’t capturing much value from these games anymore. Who knows, they might even get some new customers this way.