Activision has announced that its upcoming Guitar Hero III: Legends of Rock will feature a variety of real-world brands through a series of partnerships the company says is intended to add realism to the franchise.
This is a great announcement for Guitar Hero III: Legends of Rock and sounds like a better product placement idea then H&M in Sims 2 from EA.
[Via Gamasutra]
Terra Nova is poundering what could be a change on the home page of Second Life. Not sure if it’s true, but if it is, this could start to be a bad PR week for Second Life.
[Via Terra Nova]
On the heels of yesterday’s post. NEVERDIE is hosting a MMO tournament within Entropia with a potential reality show based on the virtual entrepreneur on Spike TV’s Game Head. Should be a fun tournament and unique perspective on a reality TV show.
[Via Worlds In Motion]
Looks like Entropia s trying to bring brands to its virtual world a la Second Life.
[Via Worlds In Motion]
GCHQ, which stands for Government Communications Headquarters, said it was looking to reach “an Internet-savvy generation of graduate groups.”
It’s great to see in-game ads go beyond the typical ad for cars, movies and entertainment and start looking at other possible products or services you can use the services to market. I sent this around the office today and people thought it was a good idea and something we coud use.
“The world of online gaming offers GCHQ a further route to target a captive audience,” she said.
The monthlong ad campaign, which starts at the end of October, is being run by GCHQ, the recruitment firm TMP Worldwide and Microsoft-owned in-game ad agency Massive Inc.
Ads headed “Careers in British Intelligence” will appear as billboards in scenes in “Splinter Cell” and other games including “Need for Speed Carbon” and “Enemy Territory: Quake Wars” when they are played on computers and Microsoft Xbox consoles in Britain.
You’ve a very captive audience there, myself included, and you can’t alway just advertise the same products or we are going to get bored and (un)consciouly lock out the ad. We did it with pop-up ads and we can do it with this. Much like in Second Life you need to make sure you brand fits with into the world and is realalistic. GCHQ makes perfect sense for some of these first-person shooters and spy/espionage type games. I can’t remember there was a more perfect fit for an in-game ad and a company.
[Via Yahoo News]
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