Ad Networks and Tweens Who love Them
The Electric Sheep Company, plans to open an ad network within Second Life. This is on the heels of yesterdays news that tweens love brands in virtual world.
All of the eyes and ears of kids’ virtual worlds notice that kids actively want to flaunt their favorite brands to their friends in virtual worlds, and providing more in-world branding opportunities to marketers is just as much providing a service to its users as it is offering ad space to the clothing labels or snack food brands. It makes sense — that age group behaves that way in the real world, experimenting with new ways of expressing and defining themselves, and sharing that with others.
Not having been a tween for a while and knowing only a handful at best. I guess this is true. I don’t know, it seems murky at best. We don’t need more ads in our world, we need less and higher quality ones if anything.
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