Sony Launches In-Game Ad Group

8 10 2007

PSP & PS3

Sony has just announced the launch of an internal in-game advertising group. The group will be run by Darlene Kindler.

This department was created after Sony partnered with Nielsen Media Research (the people who do TV ratings etc) in July. They’re trying to develop a measurement system to monitor game network advertising. Part of the stuff they’ll be monitoring is PLAYSTATION Home, the 3D community for PS3 users.

This was going to happen sooner of later. Sony’s not going to let DoubleFusion, IGA and other capture revenue that they could be making without the use of a middle man.

Update: [Via Sony Press Release, Gamasutra and Kotaku]

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2 responses to “Sony Launches In-Game Ad Group”

22 01 2008
Branded Entertainment: A Growing Field For Video Game Marketing | BandwidthCamp (19:07:30) :

[…] October Sony launched an in-game ad group which was an announcement that in-game ads are real business. Sony Computer […]

27 02 2008
Sony Opens Up PS3 and Talks In-Game Ads (00:25:50) :

[…] year I mentioned Sony’s in-game ad unit (here and here) and how this is an interesting move and competes with Microsofts’ Massive, […]

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