AdSense For Games And Industry Stats
GamesIndustry had a site down interview with AdSense for Games‘ Bernie Stolar. He’s the that convinced Google to buy AdScape.
‘If you look at research, there are more people playing games than watching television. So what does that tell you? That tells you there’s a whole different audience,” Stolar said.
“The demographics have changed. So the rules have changed.”
It’s a great quick read and sheds some light on the whole Google AdScape purchase. 2008 is looking to be a better year then 2007 for gaming overall.
[Via GamesIndustry News & Interview]
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