NBC Gets Into In-GameAds
NBC has surfed it’s way into In-GameAds via an investment into IGA Worldwide last summer.
“What we’ve done is carve out a portion of our ad inventory for NBC to sell directly,” explains Justin Townsend, CEO of Manhattan-based IGA. “That relationship enables us to bring all the marketing power of the country’s largest TV network to bear and, of course, all the current relationships that it has with existing brands and agencies as well.”
IGA says it has already served over 150 ad campaigns, including such leading brands as Coca-Cola, Burger King, McDonalds, Wendy’s, Cingular, Nokia, and several of the large movie studios. The agreement with NBC Uni is its first reseller deal aimed at augmenting its direct sales force of 30 in the U.S. and Europe.
Now when is Fox, WB & ABC gonna join the table that’s In-GameAds.
[Via Hollywood Reporter]
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