The Power of Information in Behavioral Targeting
I wanted to look behavioral targeting and the importance of having all your ducks in a row or put another way, not putting your cart before the horse when launching your marketing campaign for XYZ video game. Marketing, much like cooking, is an art and a science. The Adotas article goes on to explain the marrying of the two and what behavioral targeting can do to your campaign before and after you’ve launched it.
[Via Adotas]
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