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Kotaku has a picture from SomethingAwful.com featuring some fake BioShock propaganda. I could see this being part of a really cool BioShock commercial for TV or online.

[Via Kotaku]

Kohnke Communications has decide to sue Perpetual Entertainment over a canceled game, Gods & Heroes. Head over to Shacknews for the full report. I don’t know if the money they are going after is worth the court case, but I guess a win is a win. Plus it tells other “don’t fuck with me” when it comes to money.

Kohnke alleges that Perpetual owes it $10,675 in outstanding invoices, in addition to fees for its work promoting Gods & Heroes. Depending on the game’s success after launch, Kohnke would be entitled to a minimum of $70,000 and a maximum of $280,000. The complaint alleges that Kohnke’s work on promoting the game should entitle it to the maximum amount.

“Kohnke’s public relations campaign was successful in creating pre-release ‘buzz’ around Gods & Heroes, and in convincing reviewers to write positive reviews about the game,” the text reads. “Kohnke is also entitled to punitivie and/or exemplary damages due to P2, Keen and McKibbin’s conduct, which was fraudulent, oppressive, and with malice.”

None of the above quotes sound all to fantastic after the GameSpot & Gerstmann issue we just had. This doesn’t feel or sound like the most interesting case, but maybe that’s just because I’m not involved. However, what I did find interesting is that I can’t seem to find a link to their blog on their website anymore. They use to have one back in the summer and now it seems to have disappeared. This would be a good time to use it as a way to communicate their side as this gets blogged about around the globe. I hope they are following this online and commenting, because so far I’ve seen anyone from Kohnke comment anywhere. HURRY UP GUYS!.

[Via Shacknews, Kotaku & Next-Gen.com]

With the success of the World of Warcraft Ads for Mr. “I pitty a fool” T and William “I was once famous” Shatner. We can now see the evolution of those ads with the addition of Jean-Claude Van Damme & Willy Toledo from Spanish TV to indulge in our World of Warcraft passion.

[Via GameTrailers Jean-Claude Van Damme & Willy Toledo]

The Gamerscore & Game Theory Podcasts are featuring their thoughts on the Gerstmann and GameSpot PR backlash surrounding their separation. I don’t know any more then anyone else, but being a PR person and seeing as this unfolded since the weekend has been crazy.

GameSpot & CNET should have come forward a lot sooner then the statement they released today. I don’t think anyone could have seen this coming from a mile away, but GameSpot & CNET should have been more reactive to the situation. Top three things not to do when you are in this situation.

• Don’t Lie or Fugde The Truth
• Don’t Assume Things Will Blow Over Soon Online
• Don’t Let The Community Take Control Of The Message

This should blow over soon, but not before the week is out I think.

[Via Gamerscore & Game Theory]

Reggie Fils-Aime is saying that the Wii shortage is not a marketing strategy.

[Via Gamasutra]