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Gerstmann, GameSpot and What Not To Do

CNET LOGOThe Gamerscore & Game Theory Podcasts are featuring their thoughts on the Gerstmann and GameSpot PR backlash surrounding their separation. I don’t know any more then anyone else, but being a PR person and seeing as this unfolded since the weekend has been crazy.

GameSpot & CNET should have come forward a lot sooner then the statement they released today. I don’t think anyone could have seen this coming from a mile away, but GameSpot & CNET should have been more reactive to the situation. Top three things not to do when you are in this situation.

  • Don’t Lie or Fugde The Truth
  • Don’t Assume Things Will Blow Over Soon Online
  • Don’t Let The Community Take Control Of The Message

This should blow over soon, but not before the week is out I think.

[Via Gamerscore & Game Theory]

Posted on 5 December '07 by Duane Brown, under Public Relations.

One Comment to “Gerstmann, GameSpot and What Not To Do”

#1 Posted by Kohnke Communications Is PRing All the Way To Court at BandwidthCamp (12.12.07 at 19:47 )

[...] None of the above quotes sound all to fantastic after the GameSpot & Gerstmann issue we just had. This doesn’t feel or sound like the most interesting case, but maybe that’s just because I’m not involved. However, what I did find interesting is that I can’t seem to find a link to their blog on their website anymore. They use to have one back in the summer and now it seems to have disappeared. This would be a good time to use it as a way to communicate their side as this gets blogged about around the globe. I hope they are following this online and commenting, because so far I’ve seen anyone from Kohnke comment anywhere. HURRY UP GUYS!. [Via Shacknews, Kotaku & Next-Gen.com] [...]