Virtual Worlds: What Brands and Companies Are Entering For Profit

28 01 2008

KZero's Marketing Research of Marketing in Virtual Worlds

Here’s a table showing marketing activity across multiple virtual worlds. It’s not an exhaustive list, but it’s pretty close (and will be updated as and when).

Kzero put together this great chart. You would think with all the attention Coke gets in Second Life (here, here and here) that they would be the biggest markets in virtual worlds. However, that is simple not the case as Toyota is leading the pack with 5 different marketing initiatives across varies virtual worlds. You can also check out Kzero’s chart on registered users within each virtual world. They even have a few listed that aren’t launched yet.

[Via Kzero]


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