Facebook Game App Promotes TV Show
Jonathan Kleiman over at AllFacebook.com has a look at Breaking Bad’s Facebook game.
This app is a fantastic example of a marketing solution for a product that can attract people who are not necessarily searching for it or anything in particular. This is why Facebook adds value over search marketing. The vast majority of people who find out about Breaking Bad through this app will have been looking for a game and have found the show. It’s also a great way for fans of the show to spread the word. Try that with a keyword ad.
I’ve to check out the game and see how well it does at marketing the TV show. I’ll do a mini review of the game in a few months.. if it’s still around.
[Via AllFacebook]
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