BandwidthCamp

Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. This week seemed to have a higher amount of news. Enjoy some light reading over the weekend.

Special Report: The Power of Gaming

The Game’s the Thing at MTV Networks

Stealth EA Division Creating Games-Social Net Mash-up

EA Partners With IMG For Sports Brand Marketing

Jonathan Kleiman over at AllFacebook.com has a look at Breaking Bad’s Facebook game.

This app is a fantastic example of a marketing solution for a product that can attract people who are not necessarily searching for it or anything in particular. This is why Facebook adds value over search marketing. The vast majority of people who find out about Breaking Bad through this app will have been looking for a game and have found the show. It’s also a great way for fans of the show to spread the word. Try that with a keyword ad.

I’ve to check out the game and see how well it does at marketing the TV show. I’ll do a mini review of the game in a few months.. if it’s still around.

[Via AllFacebook]

New Generation is showing how in Chile they are in directly advertising the will. A store owner has hooked up a Wii to a big screen and let people play Wii Sports. I would love to do this at Dundas Square/Toronto Life.

[Via New Generation]

Tipster Thursdays is a monthly feature covering technology and how you can incorporate it as part of your marketing plan. We’re going to look at different pieces of technology like Twitter, Pingie, Prologue, SmugMug, Qik and delicious and show you 5 different and unusual uses for the technology. This weeks column is going to look at Prologue.

Imagine Twitter for a group of people who share a common thread… that is what Prologue is. Put another way, Prologue is a private Twitter-style group blog theme for Wordpress. If hosted on your own domain, you could hack the software and make it not private, which is the aspect I wanted to focus on for today’s Tipster Thursday column. The key to using Prologue from a marketing perspective is to think about it as a two way group communication tool. The question you need to ask yourself is “How can my team or community interact using Prologue”, which could be the following:

1. Use Prologue for an internal group chat for current projects.
2. Host a global community chat with your developer and press from all over the globe.
3. Use Prologue to archive and track different media assets for later use by press.
4. Have your team post their thoughts on keynote presentations from PAX 2008, CES & GDC. Now your community can know what everyone is thinking about the same presentation.
5. Use Prologue to tag when your game(s) shows up in the media from different outlets. Let internal teams know if something is wrong in the article.

Prologue is a great idea from the folks over at Automattic. With it only being release a week ago, things are still in the early stages of taking off. If Prologue has the same kind of success as Wordpress then it’s going to be here for the long haul. Prologue is a group Twitter chat for the masses.

Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. This week seemed to have a higher amount of news. Enjoy some light reading over the weekend.

Facebook: The Advergames are Coming… and they are bad.

Habbo and Paramount Pictures to Sell Virtual Movie Paraphernalia

Top things NOT to do in advergaming

Q&A: IGA’s Townsend Claims In-Game Ad Future Bright

Ad Watch: Opera Great Stage for Ad-Supported Mobile Games