BandwidthCamp

Mike Manuel over at media guerrilla has a great post about what Sony has learned in the last year since launching their American focused blog. Until recently, Sony has been very quite when it came to blogging, social media and when to engage their customers. Sony learned a lot in 2006 with their “first” blog and almost a year and half later they have come full circle. One of the interesting lesson was:

 …very early on they learned their @name comment replies were helpful, but just getting lost with volumes like this, so they developed a custom WordPress plugin that allows their authors to reply in-line to all the comments…

The Playstation guys were sharing at the NewComm Forum. By the end of the session, the PlayStation guys had shared 15 lessons learned over the last year. Check out the post and you might learn a thing or two.

Over the weekend The Blue Book for virtual worlds launched. The book is free to download and should be required reading for anyone wanting to get into virtual worlds. You always want to pick the best virtual world or social network that is going to fit your brand. At the same time a report released this weekend said that 184 million was invested into virtual worlds in Q1 of 2008.

Last week has been crazy at work and there was more then a few items that caught my eye and mind last week in the research world. Here are a few of those things from the wired world:

Avenue A | Razorfish is starting a new post about emerging digital trends. Check out what they have to say about Unlike.net.

Apple may be changing the game of online shopping.

Mind Candy has launched Moshi Monsters, a new virtual world targeted at kids. This is one of the fastest trends right now is going after the kids market within virtual worlds.

Selling Music Through Games.. may or may not happen for every game. But Rockstar and Amazon can do it for GTA IV.

SGN acquires several large Facebook game developers

The future is going to be fun for Sony this year and the PS3.

Last week has been crazy at work and there was more then a few items that caught my eye and mind last week in the public relations world. Here are a few of those things from the wired world:

Check out how some of my fellow PR people are promoting the new Ghostbusters game. This Is Good Games PR. Read the comments to find out what gamers and fans really think of this PR campaign.

Pitching bloggers 2.0 style: Pitching is not what it use to be only a few years ago. Twitter, RSS and OXML are changing how we pitch online and how we have to get more personal when you pitch someone. Know how to pitch them and do it right the first time. H&R Block is using Twitter to change the game.

Last week has been crazy at work and there was more then a few items that caught my eye and mind last week in the advertising world. Here are a few of those things from the wired world:

A Kane & Lynch: Dead Men ad has been banned by The Advertising Standards Authority.

Nintendo has continued their advertisings for the Touch Generation series of games featuring Brain Age this time around.

ARGNet is saying we might have a new ARG for Resistance 2…

5 consumer touchpoints for viral viability

MochiAds, which I’ve talked about before, has expanded their game advertising network.

Check out iMedia Connection’s article on the perks of podcasting advertising.