BandwidthCamp

Mike Manuel over at media guerrilla has a great post about what Sony has learned in the last year since launching their American focused blog. Until recently, Sony has been very quite when it came to blogging, social media and when to engage their customers. Sony learned a lot in 2006 with their “first” blog and almost a year and half later they have come full circle. One of the interesting lesson was:

 …very early on they learned their @name comment replies were helpful, but just getting lost with volumes like this, so they developed a custom WordPress plugin that allows their authors to reply in-line to all the comments…

The Playstation guys were sharing at the NewComm Forum. By the end of the session, the PlayStation guys had shared 15 lessons learned over the last year. Check out the post and you might learn a thing or two.