Bring Your Community Into The Mix [Marketing + Penny Arcade]
21 05 2008
Penny Arcade is one of the top webcomics devoted to the gaming industry. It’s one part critic site, one part humor and one part community website. A few years ago they decided to go and make a game of their own and partnered with Hothead Games to produce “On the Rain-Slick Precipice of Darkness“, an episodic video game released today for Xbox 360 and PC/Mac/Linux… and also on their new digital download service Green House.
Being critics them selves they decided to turn the table and using someones distaste for the game as part of their marketing program.
Their launch campaign for the game includes banners on their own site that feature a quote.
“this game sucks and anyone who likes it sucks. Penny Arcade sucks and is as funny as something that’s not funny at all.”
Posted by: ddf
Wired blog | comments
There are more then a few companies that could learn a thing from this situation. A lot of companies are extremely afraid of opening themselves up to criticism but the Penny Arcade boys don’t seem to be one of them. Could this be the start of a trend?
Not a distaste for the game. A distaste for the entirety of Penny Arcade. And don’t even get me started on the poor grammatical component of this story.
Hey ddf
Well I look forward to your full review then. I hope you’ll tell us all when that goes life… and who knows maybe you’ll have some ways they can improve the game for episode 2. How many hours have you actually put into the game?