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The Sims 2 + Ikea = Product Placement

Ikea & The Sims 2 Package Shot

Last week more then a few places were mentioning the recent partnership between EA and Ikea (here, here, here, here, and here). The Sims 2 IKEA Home Stuff Pack ships to retailers everywhere on June 23 in North America, June 27 in Europe and June 20 across the Asia/Pacific regions.

The Ikea UK marketing manager, Anna Crona, added that the Sims tie-up fitted neatly with the brand’s current marketing line, that home is the most important place in the world. “For Ikea, The Sims 2 represents a media channel. This is a great channel for us to reach young and young at heart,” Crona said.

After reading all the articles and rethinking about the H&M deal that EA struct last year for The Sims, it got me to thinking about the future. What is the next brand (Home Depot, Lowes) that is going to partner with EA and get into the Sims 2 or 3? I think it’ll be interesting to see how things evolves and if EA may re-launch the The Sims Online with product placement.

Posted on 22 May '08 by Duane Brown, under Advertising.

5 Comments to “The Sims 2 + Ikea = Product Placement”

#1 Posted by Rye (22.05.08 at 18:08 )

I think The Sims should just be turned into an online game once more.

I haven’t played The Sims 2 in a while since I’ve just been (un)successfully managing my theme park in RCT3… LOL

What other games do you play btw?

#2 Posted by Duane Brown (22.05.08 at 18:21 )

Hey Ryan

Use to be on the PC a lot but now everyone is on my 360 or the odd time on my roommates Wii. Looking to get a Wii or PS3 at Christmas. I play pretty much anything.. even the odd sports or FPS game. Tome Raider, Army Of Two, The Orange Box, New Penny Arcade game, Rayman Raving Rabbits, RockStar’s Table Tennis,… looking to get GTA 4, Bully, Assassine Creed, Kameo and everything in between. Looking to get Castle Crash for XBLA when it comes out. Are you mostly on your PC for gaming?

#3 Posted by Rye (22.05.08 at 18:46 )

Actually, no. I’ve just been doing a lot of PC gaming since the Xbox 360 doesn’t live in my house anymore. I moved it to the boyfriend’s place since he has a more high-def setup than I do… which I’m kind of regretting now since he wasn’t a gamer at all when I met him, until I introduced him to the world of Xbox 360. I think he’s bought and spent about the same amount on games in 6 months than I have in my 1.5 years with the 360!

What’s your gamertag? We should do some LIVE gaming soon!

#4 Posted by Duane Brown (22.05.08 at 19:55 )

haha… sounds like the reverse with Will. I got him into gaming and I something come home and see him gaming if he got home from work before me. I’ve been using Goozer a lot to trades game and get new stuff in and I’m in love with it really.

I’m Spi boy …. we should totally game sometime.

#5 Posted by BandwidthCamp » Product Placement: What’s Next for The Sims? (30.05.08 at 05:09 )

[...] week I wrote a post about The Sims 2 getting Ikea via product placement within the game. This was a similar deal that [...]