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OMD Digital is set to launch an in-game ads program in Saudi Arabia, which is the first of its kind in the Arab world.

“Gaming is a very significant hobby for the Saudi youth, both males and females,…

They are going to be targeting youth through Burnout, Guitar Hero, NFS Pro Street , Pro Evolution Soccer and other major Xbox and PC titles. With Dubi and parts of the Middle East gaining traction with digital technology. This is only the start of a new revenue stream for a region known for piracy. Mobile technology is also one of the fastest growing technologies in this region and should become a compliment for in-game ads as more games go mobile.

[Via Business24-7.ae]