Product Placement: What’s Next for The Sims?
Last week I wrote a post about The Sims 2 getting Ikea via product placement within the game. This was a similar deal that Electronic Arts signed with H&M last year and McDonald’s in 2002. The New York Times has a post (Entering Virtual Worlds for Real-Life Pitches) about what the future might hold for The Sims 2 & 3.
Steve Seabolt, vice president for global brand development for The Sims, said Electronic Arts was pursuing similar arrangements with other companies.
The Sims 3 is set to be released next year, with new features like a town center that has plenty of virtual storefronts (read: opportunities for advertising).
That was one of my big questions from last week. What is the next product place for The Sims. I encourage you to check out the article and see what’s next. Could all this, potential, advertising slow down the success of one of the best selling video games of all time?
[Via New York Times]
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