BandwidthCamp

With E3 coming to a close this week and a few interesting news pieces coming out of E3. The one very interesting part that I loved seeing is the continued success of music based video games including Rock Band 2. You can check out the list of tracks here.

Guns N’ Roses new album “Chinese Democracy” is going to have a track, “Shackler’s Revenge,” on the next game for the fall season. When you see that the Rock Band sold 2.5m copies and has brought in extra revenue from downloads, of which more than 15m have sold at $1.99 each. You start to see the bigger picture of why Guns N’ Roses, MTV and Universal Music Group want to get togerher for a deal with Rock Band 2. Other songs are going to include Let There Be Rock by AC/DC, Tangled Up In Blue by Bob Dylan and Pinball Wizard by The Who. The Who song reminds me of a bar I drank at in Paris, France a few years ago.

The short of it is that video games are showing more ways that advertisers can bring two industries together. Adding music to Rock Band, Guitar Hero, and The Sim DJ is enhancing and complimenting the experience that each gamer is going to have. We are really making the experience more real and making sure that we are not intruding on the gaming experience.