Archive for 'Online Worlds'
I was digging through the archives over at Kzero came across their thoughts on the year that was Second Life…. virtual worlds. However, Second Life is getting most of the attention.
If you are looking to really understand what happened in virtual worlds in 2007 and what might become trends in 2008, then check out Kzero’s list.
It has been an amazing year for the video game industry and advertising. From Google buying Adscape at the start of the year to the PS3’s new ad campaign to pretty much finish things off. GameDaily posted their own year in review yesterday. Two things are interesting when you compare year over year from 2006 and 2007.
- Very little has changed in the grand scheme of things. In-game ads are still ruling the day regardless of the platform.
- One slight twist on everything from last year and what can only continue as we get into 2008 is that consumers are getting involved with brands and company’s more. Just look at what a fan did for Bioshock.
One of the many promises in the vague term “Web 2.0″ is that of user interactivity. Often, this implies the ability for users to interact with each other, but sometimes it is more than that. When users are actually able to serve notice to the creators and directly interact with the companies they invested in, then we have something special.
Letting your customer touch and play with your brand won’t go away anytime soon. I see to many company’s not opening up and releasing some of their power. The only people who suffer when you wait until the end is you. You’ll be the last one left behind and maybe even forgotten.
I admit that the more things change the more they stay the same when it comes to knowing your market, product and demographic. But what is changing is how many people are sitting at your marketing table. The world is changing and you don’t want to get left behind, do you?
[Via GameDaily]
Over the last few months, I’ve been reading a vast array of articles talking about targeting consumers based on the persona they have shared with us online. However, this made me think back to an article at Media Post about how the moral standards we’ve in the real world may not translate very well over into the online world.
…help us understand both the kinds of identity misdirection marketers might expect to see in these worlds, as well as some of the motives behind them.
With Google launching an AdSense for Games platform and others with a vested interests in trying to become the Massive’s and IGAs of the world. We’ve to take a step back and remember that misdirection is all but to common online. How many times have you been online and heard someone act like a complete jack ass and talk themselves deeper into their already dug hole.
For example, deceivers tend to say more, rather than less, in online communication.
With the above example being all but to common online. We’ve a long way to go before what we truly know about someone matches what we know about them in the real world. Part of that is having online communication have the same value as a face-to-face communication and not having someone instinctively feels like they must lie in order not to get spammed and bombarded with in-game ads. Only then will behavioral targeting become a true stepping stone for in-game ads.
[Via MediaPost]
Terra Nova is poundering what could be a change on the home page of Second Life. Not sure if it’s true, but if it is, this could start to be a bad PR week for Second Life.
[Via Terra Nova]
On the heels of yesterday’s post. NEVERDIE is hosting a MMO tournament within Entropia with a potential reality show based on the virtual entrepreneur on Spike TV’s Game Head. Should be a fun tournament and unique perspective on a reality TV show.
[Via Worlds In Motion]
