BandwidthCamp

Mike Manuel over at media guerrilla has a great post about what Sony has learned in the last year since launching their American focused blog. Until recently, Sony has been very quite when it came to blogging, social media and when to engage their customers. Sony learned a lot in 2006 with their “first” blog and almost a year and half later they have come full circle. One of the interesting lesson was:

 …very early on they learned their @name comment replies were helpful, but just getting lost with volumes like this, so they developed a custom WordPress plugin that allows their authors to reply in-line to all the comments…

The Playstation guys were sharing at the NewComm Forum. By the end of the session, the PlayStation guys had shared 15 lessons learned over the last year. Check out the post and you might learn a thing or two.

The “Age Of Conversation”, a collaborative book on the future of marketing, which I was proudly invited to co-author… thanks to Drew, and Gavin. Below are some of the chapter areas covering this year’s theme “Why Don’t People Get It”, which I’ve chosen to talk about my marketing tragedy:

A topic only for the brave … Do you know a project that failed? Was it yours? What prevented success? What worked? And most importantly, what did you learn? Who didn’t “get it” — was it your client, your boss, the board, or (dare we ask) you?

Some of the other chapters are:

The Accidental Marketer
A New Brand of Creative
Business Model Evolution
Life in the Conversation Lane

If you haven’t bought it, you should purchase your copy here. For best impact, purchase 1 copy at a time, using that link - because proceeds from the referrals go to charity as well. The participants of 2008 project are the following:

Adam Crowe, Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob Carlton, Bob LeDrew, Brad Shorr, Bradley Spitzer, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Clay Parker Jones, Chris Brown, Colin McKay, Connie Bensen, Connie Reece, Cord Silverstein, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Goldstein, Dan Schawbel, Dana VanDen Heuvel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Darryl Patterson, Dave Davison, Dave Origano, David Armano, David Bausola, David Berkowitz, David Brazeal, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Emily Reed, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, G. Kofi Annan, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Graham Hill, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, J.C. Hutchins, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeremy Middleton, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, Joe Talbott, John Herrington, John Jantsch, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Flowers, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kris Hoet, Krishna De, Kristin Gorski, Laura Fitton, Laurence Helene Borei, Lewis Green, Lois Kelly, Lori Magno, Louise Barnes-Johnston, Louise Mangan, Louise Manning, Luc Debaisieux, Marcus Brown, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Mark McSpadden, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Hawkins, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Monica Wright, Nathan Gilliatt, Nathan Snell, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul Marobella, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Beeker Northam, Rob Mortimer, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Cribbett, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tiffany Kenyon, Tim Brunelle, Tim Buesing, Tim Connor, Tim Jackson, Tim Longhurst, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

John Porcaro, Manager of the Online Community at Microsoft’s Xbox division talks with Marketing Voices about online trends and where the world of online is headed. He bring up Facebook & social networks, hiring from the community and what it takes to walk that fine line between transparency and secrets.

[Via Marketing Voices at Podtech]

After attending PodCamp Toronto this past weekend. An interested debate took place between Ryan C and myself about quantity vs quality. One thing I find challenging with clients is helping them get past the numbers and start to look at the quality of the results. Quantity only matter to a threshold until it starts to have a diminishing return effect.

If you look at Coke’s Virtual Thirst numbers from what was released then everything looks great. But as you dig a bit deeper and look for the quality in it all. Then you start to realize that there isn’t a lot going on. The campaign was a failure from the outset… more or less. One thing we always have to keep in mind is that it’s not always about how big you are but how much quality is in the relative size we are speaking about.

Jonathan Kleiman over at AllFacebook.com has a look at Breaking Bad’s Facebook game.

This app is a fantastic example of a marketing solution for a product that can attract people who are not necessarily searching for it or anything in particular. This is why Facebook adds value over search marketing. The vast majority of people who find out about Breaking Bad through this app will have been looking for a game and have found the show. It’s also a great way for fans of the show to spread the word. Try that with a keyword ad.

I’ve to check out the game and see how well it does at marketing the TV show. I’ll do a mini review of the game in a few months.. if it’s still around.

[Via AllFacebook]