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Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy some light reading over the weekend. This week has really been about Google’s Lively.

Google and their launch of their virtual world Lively has been the major news this week. It wasn’t just the news but the different perspectives that everyone is taking on Lively. Also, how is advertising going to fit in?

Virtual Worlds Are So Hot Right Now: $345 Million Invested So Far This Year

Lively New Virtual World From Google

Lively launches, but is it relevant?

Lively: Google Launches Virtual World

Google Launches Virtual World Called Lively

10 things you need to know about Google Lively

In other news…

PS3’s Advertising Qore
I would love to track how Qore changes over time as consumers demand evolves for the PS3.

Rockstar Games ad escapes ban despite ‘glorifying violence’
This ad was UK based, but when it comes to Rockstar everyone in the industry tends to feel it.

Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy some light reading over the weekend.

Is Facebook the Napster of the Games Industry?

Serious Games and Energy Costs Leverage Virtual World Events

Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy some light reading over the weekend.

Guy Alex Bogusky Make Microsoft Cool?
CPB is trying to make Microsoft and all the products they own cool again. They did it for BK, Mini and Virgin Airlines.

From MySpace to Facebook to Flickr to LinkedIn, here’s looking at you
An interesting look at some of the top websites that people use to form communities and build networks of link minded people.

Become One With the Game
A look at using video games as a way to market your product to the world.

Here’s a few of the things that caught my eye on the blogosphere this past week:

Reactrix has signed a deal with National CineMedia to create interactive displays in theater lobbies in the US. National CineMedia also developed a program called AdverGame that allows the audience in movie theaters to move as one fluid team and act like a human joystick. The program is currently available on 750 screens in 50 theaters in the top 20 markets. National CineMedia launched this with Brand Experience Lab, which is the same team who helped MSNBC.com launched last year with a RSS newsfeed on the big screen.

Eisner thinks the product comes before the audience. Not saying he’s wrong but maybe you need both to have a good execution. Branded Entertainment is only as good as when you target the right audience.

In fact, his company’s first major foray into branded entertainment, a web series for sports trading-card company Topps called “Back on Topps,” only came about because he acquired the brand last year. “We never thought, Who’s the audience? [People] are saying the internet is made up of 13-year-olds, so gear toward them. But I just don’t think you should. I like to make it, then figure out who to reach.”

A guy filmed his girlfriend using Wii Fit and uploaded the video to YouTube. After two million views and Nintendo PR getting wind of the video.. they had to come out and say they had nothing to do with it. The guys works in advertising and some people tried to put two and two together.

Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy some light reading over the weekend.

What Makes Gaming Social?

Hitwise Intelligence - Game cheats: GTA4, Mario Kart Wii and Halo 3

EnterMedia, a Russian in-game advertising firm, raises first funding

Opinion: ‘PR’s Dirty Little Game With 11th Hour Reviews’ 

McDonald’s Adorns WNBA Jerseys