If you know anything about Warhammer 40K and their Dawn of War II video game. Then the fact they are trying to rebuild a Rhino as part of the publicity campaign is pretty crazy and smart at the same time. Good PR isn’t about using cookie cutter plans, it’s about taking the unique aspects of your game and letting them shine through. You’ve to give your game some personality and if your game doesn’t have any then you need to find out why. Games with no personality or unique shouldn’t be made.
Posted on 22 August '08 by Duane Brown, under Public Relations. No Comments.
Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy some light reading over the weekend.
Canadian chain renting out movie theaters for gaming
Profiting from Social Gaming
10 Ways Your Company Can Use Advergames (Part I)
Twitter Brand Index
July video game numbers show Nintendo way out ahead, Sony edging out Microsoft
Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy some light reading over the weekend.
To Get Teen Attention, JCPenney Becomes Player in Game World
The true meaning of Twitter
Tipster Thursdays is a monthly feature covering technology and how you can incorporate it as part of your marketing plan. We’re going to look at different pieces of technology like Twitter, Pingie, Prologue, SmugMug, Qik and delicious and show you 5 different uses for the technology. This weeks column is going to look at straw polling through Twittpoll, Facebook Polls and StrawPoll.
A straw poll or straw vote is a vote with nonbinding results. Straw polls provide important interactive dialogue among movements within large groups, reflecting trends like organization and motivation. [Via Wikipedia]
You should note that you can’t actually create your own polls through Twittpoll and StrawPoll. They are there to show what you can do with a few days and the right idea. In this transparent and honest world… taking a poll of your community is not only smart but encourage.
Jeremiah Owyang decided to poll people about the ads during Superbowl a few weeks ago. You can read the premise of the Twitterbowl experiment or view results and learn more about what people really thought of your brand. 2500 responses isn’t bad when all is said and done. Envision taking a poll of your community about the new box art for your game. I feel sometimes that box art is one of the most over looked pieces of marketing within some company’s plans. It’s one of the first point of contacts that people have with a game.
The key to executing a poll is finding a common place your community hangs out that isn’t necessary on your website. Then you need to ask your community something you want to know, which could be the following:
- What would they want in a limited edition game package?
- What do they think of the two different box art pieces?
- What should the name of your game be?
- Do they prefer Kotaku or Joystiq?
- What should you main character be called?
Polling is a great tool and one I use on a regular bases at work. Getting the most out of social media.. is more about giving your community what they want.
Update: Sine creating this post more then a few months ago things have changed. You can now create your own poll at StrawPoll.
Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy some light reading over the weekend.
Teen social network myYearbook is growing fast and it just raised $13M, but is it more than a teen site?
Ad Watch: Fuel Drives Dark Knight
And This is Why China is Every Internet Company’s Wet Dream
