There was a time 6 years ago when I didn’t believe in market research and the importance that it can play in the livelihood of a business. I was a bright-eyed 20 year old taking my first market research class.Up until that point the only market research I ever came into contact with was during government elections.
Happy New Years to everyone on Twitter and who read my bog. It has been a crazy journey and I can’t believe we are already a couple hours into the 2009. Here are some of the best posts of 2008:
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I’m decide today to start a new little project to collect pics of some of the gaming ads on Facebook. I’ve always loved the collections you see online for beer, holiday menus, icon sets and even Bettie Page. You can check out the new set here on Flickr. Of course I’ll be sharing this on Twitter and Facebook as I add new entires to the collection.
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I’m going to be starting on Outliers in a few days. However, I wanted to do a review of The Tipping Point by Malcolm Gladwell. The book revolves around the idea of Tipping Points, which comes from the world of epidemics and the people who study them; epidemiologists. Epidemics are are about idea, themes, rumous that go from being a fad to becoming mainstream.
The book has a great case study of an advertising agency who successfully started epidemics for Airwalk shoes back in the 90s. The main three points that Gladwell felt start an epidemic are:
1. The Law of the Few
2. The Stickiness Factor
3. The Power of Context
Within The Law of the Few there are three types of people Connectors, Mavens and Salesmen. These three type of people are all involved in getting an epidemic started. Sometimes people can be more the one but people are rarely all three. For The Stickiness Factor & The Power of Context Malcolm goes into depth about how they relate to starting an epidemic and how making something memorable and the environment that the message is given in is just as important as the type of person that gives you the message. The Tipping Point was a great sequel to Blink and now I can’t wait to read Outliers.
Hi there! My name is Duane Brown.
I am a writer, strategist and researcher, not to mention a mean chef in the kitchen. By day I work at OriginHR as a digital strategist & researcher and one man army for our blog.
By night I run Creative Traction, which includes posting on this blog, doing freelance consulting work and trying to launch a boutique e-com site by summer 2009. I specialize in research, strategy & analysis for clients who are interested in gaining an entrance into the interactive entertainment/video game industry.
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